Google Adwords Portfolio
Google Adwords & PPC advertising has the power to generate new leads, new clients, and ultimately more sales. Many small & mid-size businesses do not have the resources to navigate through confusing data analysis, potentially wasted costs, and complicated account interfaces.
What We Promise:
- We are committed to responsive and transparent service coupled with excellent communication.
- We focus on maximizing ROI by improving cost per conversion & conversion rate.
- We are committed to share performance report on a weekly basis for better insight.
- You will save your valuable time and money both because your average cost per click will go down and conversion will increase.
How We Work:
- Set Goals: We will set particular goals that we plan to achieve via Google ads. We will also decide the budget, locations (cities or specific pin codes), audience etc that needs to be targeted.
- Landing Page Creation: We could use custom designed landing pages (eg. UnBounce landing pages) as they are created specifically according to users requirement and is designed to increase the conversion rate.
- Research: This is the part where we spend most of the time. We do the following research work before beginning the campaign:
- Keyword Research – A complete research on the keywords along with the ad group grouping is done. The list is shared with you prior to campaign creation. Only after your approval we will use those keywords in the campaign.
- Competitive Research – We make sure to check competitors’ strategy and where they lack. We use multiple paid tools like Ahrefs, SpyFu etc to perform this task.
- Ad Copies: All the ad copies (text as well as banners) are created and shared for approval.
- Tracking Codes: We add all the tracking codes (Adwords & Analytics) to track the complete performance of our campaigns. If you want, we can share the codes with your web developer as well.
Type Of Campaigns We Will Set For You:
- Searched Campaign
- Displayed Campaign
- Remarketing Campaign
- Video Campaign (if videos are available)
- To begin, we will create search campaign & video campaign. We will try and test multiple ad copies and also check which keywords have performed well for us.
- We will optimize the campaigns to yield the best results. The optimization includes bid optimization, audience optimization, device optimization, ad scheduling etc.
- We will work on increasing the conversions and decreasing the cost per conversion as well as lowering the CPC.
- We will add negative keywords regularly to avoid wastage of money on irrelevant clicks.
- Apart from the optimization, we will also create remarketing campaigns for your website to target the people who left the website without converting.
- We will send you the performance report on a regular basis so that we can discuss where the campaigns have performed well and which campaigns need improvements.
In order to get things done; I need following details/access from you:
- Access to Google AdWords
- Admin level access to Google Analytics
- Access to your website
- Name of your primary competitors
Facebook Ads Campaign
We can also create Facebook Page and also advertise for Your Website
Here are the Steps that we will perform:
Step 1: Set some goals for your Facebook Ads
Step 2. Head over to Facebook Ads Manager
Step 3. Choose your objective
Objectives that generate interest in your product or service:
- Boost your posts
- Promote your page
- Reach people near your business
- Increase Brand Awareness
- Increase your reach
Step 4. Define your audience and budget
Step 5: Create your advert